Marine Conservation

Living Ocean

Branding

UX Design

During my time at BlueMelon Design, we partnered with Living Ocean, a non-profit dedicated to ocean conservation. Their online presence was minimal, a self built website with no brand cohesion and they needed professional design guidance. Our agency provided a full brand refresh and website redesign.

View Live Website

The Problem

Living Ocean needed to establish a credible online presence that reflected the legitimacy of their mission and appealed to potential donors, stakeholders, and community supporters. The team needed professional branding and a clean modular website.

Goals

  • Increase online donations and grow the supporter base
  • Develop a brand system that could be used easily by the client
  • Design a scalable and editable website using accessible tools like Squarespace

Research & Insights

We began by researching other conservation focused non-profits and identified common success patterns in their digital presence. They had clear mission statements above the fold, Calls to action for donations or volunteer involvement, Emotional storytelling through imagery and impact stats.

Through online research and conversations with the client, we also mapped the target audience. These were Scientists, marine biologists, Students, Local community members and Environmental government contacts. This insight helped us shape a UX approach that balanced scientific credibility with emotional resonance and simplicity.

Branding Design

Website Mockup

Reflection & Results

Outcomes 

  • The new branding gave Living Ocean a professional and trustworthy identity, allowing them to confidently develop their own assets.
  • The Squarespace site enabled self-managed content updates, ensuring the team could keep the platform active without needing design support. 

 

Learnings

  • Designing for non-profits means balancing professional polish with ease of use the best system is one your client can own without relying on you. 
  • Creating scalable systems often means intentionally simplifying fewer type styles, simple colour rules, and reusable content blocks go a long way. 

let’s talk

Here’s My LinkedIn

Marine Conservation

Living Ocean

Branding

UX Design

During my time at BlueMelon Design, we partnered with Living Ocean, a non-profit dedicated to ocean conservation. Their online presence was minimal, a self built website with no brand cohesion and they needed professional design guidance. Our agency provided a full brand refresh and website redesign.

View Live Website

The Problem

Living Ocean needed to establish a credible online presence that reflected the legitimacy of their mission and appealed to potential donors, stakeholders, and community supporters. The team needed professional branding and a clean modular website.

Goals

  • Increase online donations and grow the supporter base
  • Develop a brand system that could be used easily by the client
  • Design a scalable and editable website using accessible tools like Squarespace

Research & Insights

We began by researching other conservation focused non-profits and identified common success patterns in their digital presence. They had clear mission statements above the fold, Calls to action for donations or volunteer involvement, Emotional storytelling through imagery and impact stats.

Through online research and conversations with the client, we also mapped the target audience. These were Scientists, marine biologists, Students, Local community members and Environmental government contacts. This insight helped us shape a UX approach that balanced scientific credibility with emotional resonance and simplicity.

Branding Design

Website Mockup

Reflection & Results

Outcomes

  • The new branding gave Living Ocean a professional and trustworthy identity, allowing them to confidently develop their own assets.
  • The Squarespace site enabled self-managed content updates, ensuring the team could keep the platform active without needing design support. 

 

Learnings 

  • Designing for non-profits means balancing professional polish with ease of use the best system is one your client can own without relying on you. 
  • Creating scalable systems often means intentionally simplifying fewer type styles, simple colour rules, and reusable content blocks go a long way. 

let’s talk

Here’s My LinkedIn

Marine Conservation

Living Ocean

Branding

UX Design

During my time at BlueMelon Design, we partnered with Living Ocean, a non-profit dedicated to ocean conservation. Their online presence was minimal, a self built website with no brand cohesion and they needed professional design guidance. Our agency provided a full brand refresh and website redesign.

View Live Website

The Problem

Living Ocean needed to establish a credible online presence that reflected the legitimacy of their mission and appealed to potential donors, stakeholders, and community supporters. The team needed professional branding and a clean modular website.

Goals

  • Increase online donations and grow the supporter base
  • Develop a brand system that could be used easily by the client
  • Design a scalable and editable website using accessible tools like Squarespace

Research & Insights

We began by researching other conservation focused non-profits and identified common success patterns in their digital presence. They had clear mission statements above the fold, Calls to action for donations or volunteer involvement, Emotional storytelling through imagery and impact stats.

Through online research and conversations with the client, we also mapped the target audience. These were Scientists, marine biologists, Students, Local community members and Environmental government contacts. This insight helped us shape a UX approach that balanced scientific credibility with emotional resonance and simplicity.

Branding Design

Website Mockup

Reflection & Results

Outcomes

  • The new branding gave Living Ocean a professional and trustworthy identity, allowing them to confidently develop their own assets.
  • The Squarespace site enabled self-managed content updates, ensuring the team could keep the platform active without needing design support. 

 

Learnings 

  • Designing for non-profits means balancing professional polish with ease of use the best system is one your client can own without relying on you. 
  • Creating scalable systems often means intentionally simplifying fewer type styles, simple colour rules, and reusable content blocks go a long way. 

let’s talk

Here’s My LinkedIn